About Us

Welcome to Good on Paper—where ideas start cute, get clever and sometimes spiral into stationery.

We’re a brand built on the beauty of bold ideas, half-baked plans, heartfelt words, and the occasional oops-but-make-it-funny. Around here, “good on paper” isn’t just a saying—it’s our whole vibe. Thoughtful, funny, sometimes too real… but always well-designed.

We believe in the magic of analogue—of putting pen to paper, words to feeling, and ideas into something you can actually hold. From snarky-sweet cards to unexpectedly deep keychains and stickers, everything we make walks the line between “aww” and “lol, same.” It’s stationery and gifts for people who believe in the quiet power of a thoughtful gift. The kind of thing that says, “I see you” without shouting.

 We’re here to help you:

  • Turn feelings into something you can hold

  • Celebrate real-life messiness

  • And always—always—look good on paper

We illustrate and package everything in-house. Products are printed in Alberta, Canada, as close to home as possible.

Doing Good

We take being good stewards of our world seriously. That’s why all of our paper is made with post-consumer recycled content, certified by the Forest Stewardship Council (FSC). It’s why all of our bags are recyclable and we offer compostable options for our wholesale partners. Doing good for our environment also means focusing on our carbon footprint. That’s why we use Edmonton and Calgary printers as much as possible. One more bonus? We love that these choices positively impact real people in our local economy.

And Even More Good

Every year, we donate a portion of our profits to local and national not-for-profit agencies, like the Edmonton Food Bank, Indigenous Peoples Solidarity Fund and WIN House (Edmonton women’s shelter for those escaping domestic violence).

 

Our Mission

At Good on Paper, we turn inside jokes, unsent texts, and things-we-shouldn’t-say-out-loud into meaningful goods. Through thoughtfully designed goods—from greeting cards to tote bags—we help people say exactly what they mean in ways that are clever, personal, and just a little unexpected.

 

Our Vision

We imagine a world where expressing yourself isn’t boring or generic. Good on Paper exists to bring wit, heart, and a wink to everyday gifting—creating items that are not only good on paper, but great in real life, too.